“What do your jeans sound like?”

Much like your Spotify library, our wardrobes reflect our identities. In this same spirit, I concepted, directed, and executed a social campaign for Free People’s “We The Free” brand, that borrows the detailing of five of the brand’s most-iconic denim styles and personifies them, through the lens of music. With five individual Spotify playlists on the brand’s profile, new customers and superfans we’re invited to rediscover classic FP jeans as their next their next “personality piece”.